The market of personal care products has grown very rapidly in India. There are many companies that occupy a dominant position in the field of production of various types of products for the beauty of the skin, hair, nails and body.
Here are the top 10 personal care companies in India that have carved a niche for themselves:
1. Hindustan Unilever Limited (HUL):
HUL is one of the leading FMCG companies of India. It has number one Brands like Dove, Lux, Lifebuoy, Ponds & Fair & Lovely. They offer a wide range of products hence covering all personal care products.
2. Marico Limited:
Marico is an established Indian company dealing with hair and skin care products. Their popular hair care products are Parachute, Saffola and Livon. It also deals with problems associated with the skin through Set Wet and Livon brands.
3. Emami Limited:
Currently Emami has a considerable market share in the personal care segment. Its brands are Boroplus, Navratna and Fair & Handsome. It deals in beauty products, cosmetics, skin care products, hair care products and men’s grooming products.
4. Dabur India Limited:
The widely advertised herbal products of this company are the personal care products. They are Vatika hair oils, Dabur Amla hair oil, and other herbal feast and care products.
5. Godrej Consumer Products Limited:
GCPL is a diversified company that deals with personal care, home care and hygiene segments. It is a leading personal care products company. Products such as Cinthol, Godrej No. 1, Protekt etc are some of the widely known brands in the Indian context.
6. Colgate-Palmolive (India) Limited:
Products on offer include toothpaste, toothbrushes and mouthwash and Colgate dominates this sector of the market having operations in nearly every country in the world. In India, their brands, Colgate and Palmolive, among others are very popular brands in the personal products market.
7. VLCC Healthcare Limited:
VLCC has been serving the people for wellness and beauty practices and products and its products are mainly focused on skincare, hair care, and body care.
8. Lotus Herbals:
Lotus Herbals is involved in the production of natural beauty products and cosmetics that use herbs and natural herbs in the production of products that suit different skin types and issues.
9. Nivea India Private Limited:
Nivea is a renowned company dealing in skincare products which are chemicals for moisturizing the skin, lips, and the entire body. In India, it has a good market for personal care products and has been known among the people for a long time.
10. The Himalaya Drug Company:
Ayurvedic personal care products firm Himalaya is a good example of an Ayurvedic brand. It provides mild and efficient personal care products based on herbs. They wash products in areas such as skin, hair and for babies.
Thus, these top 10 personal care companies in India have forged consumers’ allegiance with unique products, excellent solutions, and remarkable advertising techniques making them the leading and popular brands in the increasing personal care sector.
Is the Personal Care Industry Growing in India?
Today, the personal care industry in India is very much successful and shows immense growth in the coming years. The sector comprises a vast number of products used in skincare, hair treatment, body treatment, oral hygiene, and many more. Several factors contribute to the success and expansion of the personal care industry in India:
- Growing Awareness: There has been an improvement in the level of consciousness among the consumers especially in issues of cleanliness, dressing code, and personal appearance. This awareness of the necessity to look good for any occasion and the general improvement in health has created a marked upsurge of the use of personal care products.
- Changing Lifestyles: Urbanization, changes in the lifestyle and a steady rise in the disposable income have contributed towards the increase in demand for luxury personal care products. Consumers are ready and able to spend on quality products which can meet their needs in certain aspects of their life.
- Innovation and Product Diversification: There is high product dynamic in the market. This is because companies in the personal care sector are always introducing new products to the market. Right from the ingredients used in the formulation of products to the utilization of sustainable packaging materials, the firms are going green and inventing new means to set themselves apart in the market.
On balance, the personal care industry in India is expanding, due to considerations such as the rising awareness of consumers, changes in their living standards, development of Technology, along with people’s inclined tendency towards personal hygiene and health.