Top 10 Sanitary Pads in India which is still in its growing phase due to changes in awareness regarding the menstrual health products. That is why when there are varieties of brands in the market, it becomes difficult to identify the most suitable one.
The use of sanitary pads was new to Indian women especially those in the rural areas making it a revolution in women’s health and hygiene. Before the introduction of these female products, women used crude products such as piece of cloth and this often led to issues such as infections among others.
Sanitary pads, the first, was first marketed in India in the early part of the twentieth century by companies based in other countries. Unfortunately, their acceptance in the society and among the cultures was a slow process. Most women could not be prevailed to change a new product which they had not used before and more so a product that addressed a female reproductive system.
However, time a go, the awareness campaigns and educational activities engrossed the importance of using the sanitary pads. By the help of NGOs and organizations more myths, taboos were turned into light and gave focus on the proper hygiene and health.
The Indian government also wanted to make sanitary pads easily available and hence undertook certain measures. There were subsidies which were made to manufacture and supply the products and there were social marketing campaigns which were developed to create awareness to women on how to maintain good hygiene. Consequently, there is a growing usage of the sanitary pads in the recent past particularly in the urban region.
Here are the top 10 sanitary pad brands in India, along with their key features and target audiences:
Whisper
- Key features: Super-thin thin aegis gel lock technology, soft, tender, can purchase various size and thickness, and different levels of absorption.
- Target audience: Coveted by women of all ages who in their menstruating period require comfort and protection.
Stayfree
- Key features: Cushion like, aerated, bacteria resistance, quick absorbent facility and in variety sizes and degrees of puffiness.
- Target audience: Comfort oriented women who want hygiene and protection from their clothes.
Sofy
- Key features: Thin, Soft Pad, Gel Locking, Breathable material, comes in different sizes and varying level of absorbency.
- Target audience: Comfort driven women who prefer not to attract attention towards their menstruation.
Nice
- Key features: Economical, freely absorbs the blood and comes in various sizes and thickness of the pad.
- Target audience: Those women who do not need complex compression and want to buy inexpensive products.
Pee Safe
- Key features: These are covered with anti-bacterial material; they come in different sizes and thickness that makes them soft for wearing while comfortable to the skin and quite absorbent.
- Target audience: Targeted on women who always ensure they are clean and safe during their periods.
Bodyfit
- Key features: Cotton, flock, foam, good in two ways – soft and absorbent, washable, in a variety of sizes and thicknesses.
- Target audience: Coho 3: Women who require the lowest price for getting the basic menstrual protection.
Carefree
- Key features: Very slim, gel micro pocket, air flow cover, can be bought in a plethora of sizes and kinds of thinness.
- Target audience: Ladies who would prefer not to disclose they are on their periods and at the same time, they desire to be comfortable during their period.
Libra
- Key features: Made of soft materials, good in terms of breathability and absorbance and comes in various sizes and thickness.
- Target audience: Women who aspire to get the most basic product: affordable menstrual protection.
Always Maxi Overnight Sanitary Pads
Always Maxi Overnight pads offer reliable protection against leaks during heavy flow and nighttime use. Their long, extra-absorbent core and wide back provide added security.
Nora Sanitary Pads
Nora pads are 100% organic and biodegradable, making them an eco-friendly choice. They are made from organic cotton, corn starch, and bamboo, and are free from chemical glue and plastics.
However, consumers’ preference concerning sanitary pad brands might be different and some brands may suit your need or comfort than others. The decision depends on the absorbency of the product, as well as on the comfort it provides, its breathability and last but not least its cost.
Sanitary pads’ selection plays a huge role when it comes to your state of comfort and confidence while you are on your periods. Taking into consideration the amount of choices being offered in the Indian market, it often becomes very difficult to make a decision.
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